Last updated: November 22, 2025

We at World Fragrances (“we,” “our,” or “us”) respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website https://worldfragrances.shop (the “Website”), place an order, create an account, or otherwise interact with us.

By using our Website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect the following types of information:

a) Information You Provide Directly

  • Name, shipping and billing address, email address, phone number
  • Payment information (credit/debit card numbers, expiration date, CVV) – processed securely through our third-party payment processors (we do not store full card details on our servers)
  • Account credentials (if you create an account)
  • Order history and preferences
  • Any information you provide when contacting customer support or subscribing to our newsletter

b) Information Collected Automatically

  • IP address, browser type, device information, operating system
  • Pages visited, time spent on pages, referring website, and other browsing behavior
  • Cookies and similar tracking technologies (see our Cookie Policy section below)

c) Information from Third Parties

  • Data from payment processors and shipping carriers
  • Analytics data from services such as Google Analytics, Meta Pixel, or similar tools

2. How We Use Your Information

We use the collected information for the following purposes:

  • Process, fulfill, and track your orders
  • Communicate with you about your orders, account, or inquiries
  • Send promotional emails, newsletters, and marketing offers (you can opt out at any time)
  • Improve our Website, products, and customer experience
  • Prevent fraud and enhance the security of our services
  • Comply with legal obligations

3. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to:

  • Remember your preferences and items in your cart
  • Analyze traffic and user behavior
  • Deliver personalized advertisements (retargeting)

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling certain cookies may affect the functionality of the Website.

We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until deleted).

4. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third parties only when necessary:

  • Payment processors (Stripe, PayPal, etc.)
  • Shipping and logistics partners (DHL, FedEx, national postal services, etc.)
  • IT and hosting service providers
  • Analytics and marketing platforms (Google Analytics, Meta, Klaviyo, etc.)
  • Legal authorities when required by law or to protect our rights

5. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include encryption (SSL/TLS), secure servers, and regular security assessments.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We keep your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law (e.g., tax and accounting requirements). Order and account data is typically retained for up to 7 years.

7. Your Rights (GDPR, CCPA, and other applicable laws)

Depending on your location, you may have the following rights:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Data portability
  • Withdraw consent (where processing is based on consent)
  • Opt out of the sale of personal information (CCPA)

To exercise any of these rights, please contact us at the details below.

8. International Data Transfers

Your information may be transferred to — and maintained on — servers located outside your country (including the United States and EU countries). We ensure appropriate safeguards are in place when transferring data internationally.

9. Children’s Privacy

Our Website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware of such collection, we will delete the information promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date. We encourage you to review it periodically.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us